ONLINE MARKETING
Digital marketing strategies, which ones do you need?
Email Marketing ...
Video Marketing ...
Social Media Marketing ...
Text Messaging (SMS and MMS) ...
Content marketing ...
SEO and PPC (or SEM) ...
Email Marketing
Successful email marketing for you..
We have a solution for you, regardless of how much previous experience you have: Clear, flexible and reliable, you can create and evaluate successful newsletters.
FoGroup offers you a cost-effective, user-friendly platform to send newsletters, professionalize your communication and turn your content into a source of revenue.
Video Marketing
Video marketing is King..
Video marketing is advertising on a variety of channels and formats:
...not only on TikTok and YouTube, but also on Instagram, Facebook and many other social media platforms, hundreds of millions of people watch content every minute.
Gigantic viewer numbers make video content the unrivaled king in media reach and penetration.
FoGroup helps you find and retain customers with professional video content and achieve more attention and brand awareness.
Social Media Marketing
The fact is: people spend a lot of time on social media.
This is where your target group can be found. But there are also an enormous number of brands on social media platforms vying for people's attention. You need a plan if you don't want to get lost in the hustle and bustle.
Social media marketing should therefore be seen as a strategic process: a dedicated community must be built up with targeted content and interaction with users.
In addition to interaction, regularity and authenticity in dealing with people are particularly important. You also need to know your target group precisely.
FoGroup helps you to address your target group with customised content.
But that doesn’t have to be the case: We know exactly how to put you in the spotlight
Text Messaging (SMS and MMS)
Messaging use cases...
Creating meaningful engagements through trusted messaging
Alerts and notifications
Build any type of alert or notification, from intelligent product-triggered notifications and security alerts, to appointment reminders and payment confirmations.
Marketing and promotions
Integrate SMS, RCS, MMS, or WhatsApp into your existing MarTech stack, measure and optimize marketing performance, and be prepared to iterate and adopt future technologies such as AI.
Sales and customer service
Win new business and earn loyalty by delivering personalized experiences at scale across the messaging channels your customers prefer.
Content Marketing
Target group-relevant content marketing creates added value:
because it satisfies the information needs of your target group and plays a decisive role in brand development and brand awareness.
Content marketing utilizes various formats based on a a well-planned communication strategy. FoGroup supports you in providing your target group with content that fulfils their needs.
The aim is to start an inbound marketing process that attracts your target groups and binds them to you in the long term.
SEO and PPC (or SEM)
SEO and SEA
Search engine optimisation (SEO) and search engine advertising (SEA) are key components of any modern content marketing strategy.
Through targeted SEO measures such as keyword research, optimisation of meta tags, high-quality content and link management - to name just a few - Fogroup helps you to ensure that search engines classify your website content as high-quality, so that your search volume increases and your organic website traffic rises.
Fogroup also supports you with SEA (paid adverts in search engines such as Google). This makes your content visible more quickly.
SEO and SEA complement each other perfectly and should be part of every performance marketing strategy.
Website Design and Marketing
At its core,
digital marketing encompasses everything from web design, search engine optimization (SEO), pay-per-click (PPC) advertising, content creation, and management and social media management.